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Last week we started our 5 part series about brilliant marketing strategies for your PT clinic. We touched on ideas like updating your logo, offering cash-based services, and creating irresistible offers. This week we’ll look at consistent marketing, direct mail marketing, and tweaking your website for a well-rounded and effective marketing strategy. Well, let’s dive…

For most physical therapy business owners, you’re likely not the only clinic in town. Which means it’s in your best interest to find ways to set yourself apart from the others. While excellent service is, of course, one of the ways, it’s simply not enough to maintain your competitive advantage. From social media to offering…

Over the next 5 weeks, we’ll be starting a unique series on how to brilliantly market your physical therapy clinic. Some of these ideas might not be new to you and some will. We’ll also be exploring ideas that you may be familiar with but aren’t sure how to implement. With that said, let’s take…

As a manager or owner of a physical therapy clinic, you want to make sure your staff always feel appreciated. Yet, it takes more than just a cushy paycheck to ensure that clinicians and staff are being recognized for their great work. A positive atmosphere where the staff is regularly appreciated permeates throughout every facet…

Managing and running a successful physical therapy practice requires a unique set of marketing, business operation, and physical therapy expertise skills to be successful. The truth is that even if you’re the best physical therapist in your area, this does not guarantee long-term success. Patient retention along with excellent care will ensure that your clinic…