Your Beginner’s Guide to Social Media for Your Private Practice

Social media is so ingrained into our lives, both personally and professionally, that it might seem like it’s a simple no-brainer to use. However, using social for personal use and social for your professional business are two different beasts. Your social media profile for your private physical therapy practice must act both as a valuable educational resource and a living yellow page. Whether you’re just starting out your pages from scratch or you need to revamp your current pages, this is our beginner’s guide to social media for your private practice.


1) What Should You Include in Your Profile?

It might seem elementary to ask, “what should you include in your profile?” but it’s easy to forget simple pieces of information like hours, location, and even updated contact information. This is our bare bones suggestion for what to keep on your profile:

Company name
Website URL
Phone Number
Hours of Operation

2) What Should You Post?

Unlike your personal social pages, your private practice clinic page should employ the same level of professionalism you would have with patients in-person. This means you should avoid voicing controversial opinions, politics, and any other lewd or inappropriate content that you wouldn’t otherwise vocalize when speaking on behalf of your private practice. Here are some content ideas that are safe, valuable, and engaging that your audiences might want to see from your social pages:

Clinic Updates
Staff Introductions
Helpful stretches and exercises
Health and wellness tips

3) How Frequently Should You Post?

The algorithm updates fairly regularly which means what worked last week in terms of successful content may not work this week. As a general rule of thumb, posting 2-3x a week is best. Of course, you should always be observing and noticing what type of content your audience is responding to and adjust accordingly. This means that if your audience seems to be seeking out your content multiple times a week, an increase in frequency may be necessary. If your audience is really loving your video content but isn’t as responsive toward your 3rd party links or written content, recalibrate to include more video content.


Remember This One Thing…

Social is a 2-way conversation. While it is a place to keep your audience informed, it’s also a space to have genuine conversations and connections. If your audience isn’t responding to your content, adjust what you are sharing and keep tweaking until you find the right content and cadence that benefits both you and your audience. Enjoy!

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Brook Phillips