Your online presence is one of the best ways to attract new patients. In fact, on Google’s search engine alone nearly 3.5 billion searches are made every day. However, with all the big marketing buzzwords swirling around, it can seem confusing and complicated to know where and how to start. While things like SEO, backlinks, CPC and paid ads are all important it’s not as complex as some marketers make it seem.
If you’re finding yourself in a bit of a rut or struggling to find new patients maybe it’s time to update your digital footprint. Check out our Top 3 Tips for Marketing your Physical Therapy Clinic Online to Attract New Patients.
1) Optimize Your Website
Your website is your first introduction to new patients. It’s how they get to know you before they get to know you. Your website tells them about your clinician style, location, hours, services, and staff members.
Be sure to have a clean, easy-to-use, and easy-to-read website. All information regarding your clinic, staff, services, hours, and location(s) should be listed on your website. Make it easier to find you by including top keywords and backlinks to additional pages on your website like client testimonials or blog posts.
2) Stay Active on Social
We don’t have to tell you twice about how integral social media is! You probably are an avid user yourself. It’s a fun way to keep up with family, friends, and colleagues, stay up-to-date on current news and trends, and well, if we are being honest, a great way to kill time.
However, you don’t need to be a full-blown content creator to have an active social media presence. More and more people are checking social media pages before doing a full Google search. With this in mind, it’s important to at least look alive on social media.
Some content ideas for anyone starting their social media journey are:
- Clinic and staff updates
- Updates on your hours and location(s)
- Industry-related news
- Light stretches or exercises people can do at home.
3) Utilize Pay Per Click Advertising
Before social media, paid advertising required an agency or a magazine or newspaper connection. It wasn’t difficult to get a printed ad for your business but it did require additional parties, confined parameters, and limited control over copy and media images used in ad campaigns.
Thanks to social media, you can have way more control over your advertisements. Facebook advertising, Instagram, and Google all use PPC or pay per click advertising. PPC advertising is a cost efficient way to create short or longterm ad campaigns to draw in new patients. CPC ads or PPC advertising can be used by anyone and is easy to learn. Adjust the filters for location, interests, demographics, and more to hone in on targeting your perfect patients.