This Sunday may be April Fool’s Day, but that doesn’t excuse any foolish behavior when it comes to making more eco-friendly business decisions for your clinic. The reality is 33% of consumers are now electing to work with brands and businesses that they believe are doing environmental good. If your business is debating on integrating new green-friendly business practices, stop acting the fool and join the green movement.
In honor of April Fool’s Day, we are bringing down the myth-busting hammer on 3 myths about what it takes to go green.
Myth 1) Going Green Is Expensive
TRUTH: If your definition of “going green” means investing in tankless water heaters, solar panels, and other major purchases, then sure, going green sounds expensive. However, in truth, many green investments can be made with relatively low-cost improvements.
For example, installing water aerators on your faucets can go a long way towards trimming back your water consumption. Each aerator will only set you back about $3 to $5. A small investment that can lead to a large impact on your total water consumption. Furthermore, even those “large” investments can pay for themselves over time in the cost savings they generate.
Even beyond these low-cost investments, your clinic can enact eco-friendly policies that don’t cost you a single dime. Encouraging your staff to bring a coffee mug from, engaging in carpool practices, or even simply getting your staff in the habit of turning off the lights when they leave a room can help make your clinic more environmentally friendly without increasing your cost.
Myth 2) Going Green Is Disruptive and Creates More Work
TRUTH: Some businesses and office manager are concerned that by integrating more green policies they will create more work for their clinical staff. They’re concerned that all those extra trips to the recycling bin or minutes spent looking for reusable mugs could add up.
The truth is, making greener choices can SAVE your clinic staff time. Take for instance our EcoPro Pillow Covers. One of the top time-suckers in any PT clinic is the sheer amount of laundry that gets generated over the course of a normal day. Hours upon hours spent every month handling all that laundry. By making the green switch to our reusable EcoPro Pillow Covers, physical therapists report an 80% decrease in the amount of laundry they do. Freeing up time that your staff can spend on your patient’s needs.
Myth 3) Customers Don’t Care About Going Green
Truth: Customers DO care. A lot. We already shared a stat above about how 33% of consumers are seeking out eco-friendly brands. Even more important, those consumers (66%) are willing to pay more to work with brands that practice sustainability. Not only are more patients choosing to work with green brands, they’re also doing more advocating on their behalf. In fact, 80% of survey responders said they would advocate to their friends and family about a brand’s sustainability efforts. Increase your patient (and revenue) numbers by marketing your green efforts.
April Fool’s Day may be upon us, but that doesn’t mean we have to abide! Don’t get caught up in the myths and falsehoods of going green. Incorporating more eco-friendly business practices is good for your wallet, your staff, and your customers.
Ready to get started? Make the switch to EcoPro Pillow Covers today and let us help you make your clinic more environmentally friendly.
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