5 Ways to Get People Moving…to Your Clinic
Whether your doors have only been open for a few months or your clinic is a town staple, getting people moving to your clinic can come with its own set of challenges and setbacks. Between new fitness trends, the economy, and helping to change the perception of health and fitness, there may be times when it’s difficult to get people in to your clinic. We’ve picked our favorite 5 ways to get patients, past and present, into your clinic.
Update Your Website
Your website is more than just a place for people to find your location and hours. A website is one of the first touch points patients have with you. It’s where they get a first feel of you, your clinic, and your clinicians. Updating your website so be user-friendly and aesthetically appealing can help improve your online presence and search ability. Both of which can encourage patients to get in for a visit!
Get Social–Online and Off
Social media is a powerful and free tool for small businesses to connect with patients and other area industry experts. But there’s still something powerful about connecting in-person and face-to-face. Get involved with your local community by participating or sponsoring events. You can recruit local non-competitive industry experts to help you host an incredible event.
Similar to participating in events in your local community, you should consider sponsoring a few events. Make sure that the events you’re choosing to sponsor match your clinic’s values and mission. This means that you want to sponsor events that align with your clinic and encourage the community to get involved and get to know you outside of the bounds of your clinic.
As a clinic owner and a clinician, you should constantly be striving to stay connected with your industry counterparts. Podcasts are a great way to connect with other physical therapists across the nation. You can listen in and learn about new techniques, marketing strategy, and learn about the business from a unique and different perspective.
Host an Event
Some people may be curious about physical therapy but might not necessarily need PT at this point in time. Hosting an event at your clinic can help you connect with individuals who may be curious about what physical therapy can do to benefit them. An event allows you to be able to show community members that you don’t need to be injured to enjoy the benefits of physical therapy. Additionally, you become an area resource and thought-leader in your industry. But the most important part? You and your clinicians can have some fun!
Whether you start with podcasts and end with events, it doesn’t matter. All that matters is you start moving! You can find a host of interesting and unique articles about marketing and other physical therapy clinic strategies on our blog.