4 Tips for Using Hashtags on Your Social Posts
Hashtags, can’t live with ’em, can’t live without ’em. No, really. You can’t. Or at least, you shouldn’t. Hashtags should be a part of your digital marketing strategy for your physical therapy practice.
The simple “#” is a powerful organizing and search tool that can help potential patients find you. Additionally, they’re great for helping you reach new audiences. Let’s take a look at some of our favorite tips for using hashtags on your social posts!
Create a Separate Comment for Hashtags
Sometimes social users don’t want to use hashtags because they’re afraid of cluttering up captions with tons of hashtags. Understandable, since your captions should be filled with engaging or educational content. To avoid the cluttered appearance of using a lot of hashtags, simply put your hashtags in a separate comment on your posts.
Hashtag Your Area
Even if you don’t live in a major metropolitan area, you should still use a hashtag to tag your city or state. You offer a unique and valuable services that people near and far are seeking. However, they can’t find you if you don’t help them. Hashtagging your area can help those in search of your services find you easily.
Create a Clinic Specific Hashtag
Tagging your clinic is a great way for people to find you by name and not just by area. If patients are searching your name on social media, your tagged named will come up in searches thus leading them to important information regarding your services and contact information.
You can organize important information, educational information, and anything else important to your office under your clinic specific hashtag.
Have Fun With It
Social media can be such a wonderful resource but it’s also a place where you can have a little fun. Don’t be afraid to hashtag silly (but appropriate) things, create funny hashtags specific to your office or clinicians, and just have fun with the tags.
This will give you an opportunity to show off your clinic’s personality and culture. In our post “3 Ways to Market Your PT’s Culture” we talked about how important it is for potential patients to get to know you online as well as in-person.
Hashtag Specific Exercises and Stretches
The best part about social media is that you’re able to share some of your services to those who may not live in your area or be able to come in and see you. If your clinic has a specific niche with specific exercises and stretches, hashtag those stretches and exercises!
By tagging specific stretches and exercises you’re helping to broaden your audience by finding those who may be interested in your specific niche. Ultimately, you’ll be able to help those who may not have physical access to your services.
Social media is a powerful and free tool that can help you reach new audiences and access new patients. By using hashtags in a strategic manner you can cultivate a strong online presence that helps patients– past, present, and future.