Are you having a hard time coming up with blog post ideas? We get it. It’s not easy thinking of fresh value-driven content on a regular basis. The average time spent reading a blog post is 37 seconds, which means you only have a short period of time to capture your audience’s attention.
With proper planning and and these 4 fresh ideas, you can write your best blog post yet!
But first, let’s look into some interesting stats about blogs:
- Most people prefer reading a blog post under 1,000 words
- The best time to publish to attract the most traffic is Monday at 11 a.m. EST
- 46% of people take recommendations from blogs
- Quality content is rated the #1 factor for readers when determining if they like a blog or not
- On average, companies who blog produce 67% more leads per month
1) Patient Success Stories
Have you read a story online that really struck a nerve with you? Maybe it motivated you to live a healthier lifestyle or maybe it helped spark an existential thought. However it changed your life doesn’t really matter so much; just that it inspired you. Your patients are full of inspiring and incredibly strong individuals who have overcome some serious odds. Throughout your career you have likely encountered 1 or more of these incredible patients. These types of stories are filled with inspiring messages of perseverance and determination and readers eat these stories up.
2) Uncover PT Myths
There are a lot of myths out there about PT. Both the practice itself and the use of said practice. A lot of people misunderstand the purpose of PT and how it can help. Many believe PT is only for those who have suffered a recent injury. But, as you know, PT has many uses for healthy individuals just as it does for the injured. Use this blog post topic idea to dispel myths and inspire confidence in those uncertain about the benefits of PT
3) Share Facts about PT
Unless you’re actively involved in the PT world, most people have a limited understanding about physical therapy and how it helps. Whether you’re sharing historical facts, the latest data on PT or just general facts on the benefits of PT, facts are always a great read!
No matter how long your physical therapy clinic has been open, you will always have a set of commonly asked questions. FAQ posts are a great way to share important information to common questions. Typically, the most common questions will revolve around hours, location, services offered, insurance, and what to expect for their first session.