Marketing is an essential part of the longevity of a successful practice. But marketing is more than just placing ads in various publications or amping up your social media presence. With so many diverse options for amping up your marketing strategy, we’ve created a special curation of our favorites. Let’s look at part 3 of our brilliant marketing strategies
Catch Leads
If you have a website, then you likely have daily visitors. Some of these visitors may already be current patients, some may be past patients, and some may be totally new to your practice. So how can you convert the new and past patients into current patients?
Pop-Ups!
By using pop-ups on your site strategically to capture leads, you can help convert your daily site visitors into patients. Simply ask visitors to enter their email address to gain free access to free education materials, class schedules, special discounts or deals, and more.
Sign Up for a Google Biz Account
This is a free and easy to use tool for businesses and organizations to manage their online presence. A Google Biz account simply helps patients find out important information like business days and hours, locations and address, as well as check out past patient reviews.
Not sure how to set it up? Don’t worry, you’re not alone!
If you’re struggling with setting yours up, there’s a really great blog post on HubSpot that you can read here.
Ask Patients for Reviews
Potential patients use online reviews as votes of confidence to visit your office. The more reviews you have (good or not so good) the more likely you are to grab new patients simply from a Google search.
Worried about your not-so-great reviews? Bad reviews are a major opportunity to correct a bad experience and show the world that you genuinely care about making sure every patient has a positive experience.
Not sure how to get patients to write reviews? Just ask! Many patients would be happy to share their experience. You can make it a little sweeter by offering a discount off a service like a massage or acupuncture when they leave a review.
Think Outside of the Box
When it comes to creating a truly competitive marketing strategy, you have to start thinking outside of the box. Follow along as we explore some of our other favorite marketing strategies.