The Dos and Don’ts of Physical Therapy Marketing

laptop laying out a marketing plan for sucess

You might be an incredible physical therapist but that doesn’t mean those skills will transfer to magically transform you into a marketing guru. Yet, marketing is an integral part of a successful practice. Whether you’re rolling out a brand-new marketing strategy or starting from scratch, we’ve got the Do’s and Don’ts of a successful marketing strategy.

Do: Have a Marketing Plan

Failing to plan is planning to fail! You might be great at winging a lot of different things in life but when it comes to your marketing strategy, you want to lay out a plan.

Even well-established practices need to lay out a plan in order to take their practice to the next level. Spend an hour or two a week compiling and finalizing a strong plan that fits your practice.

Don’t: Ignore Your Competition

Your competition can teach you a lot about yourself. What do they offer that you don’t? How do their services differ? These questions can help you identify things like what you do better than them. Additionally, it will highlight areas where you could possibly improve upon. Once you’ve laid out your differences, you can find ways to positively marketing those.

Do: Have an Online Presence

Just because you’re an in-person service doesn’t mean you can ignore your online followers. We recently talked about our favorite Instagram marketing hacks. With these tips you can connect with new and old patients alike, while also boosting your online presence.

Don’t: Replace Your Website With Social

Between Facebook and Instagram you’re probably wondering what the point of a website is. Having a website increases your online visibility. It also allows access to your practice’s info for those who do not participate in social media.

Do: Interact With Your Followers and Patients and Online

Don’t be shy! The Internet is for engaging, so don’t be afraid to answer questions, host Q&A’s, and go live to interact with your online following. This is a huge opportunity for you to answer questions for those who may be curious about how physical therapy could help them.

Don’t: Be Afraid to Leverage Positive Reviews

Sharing positive reviews (with their permission, of course) can be a huge marketing tool to help share the patient experience with those who may be on the fence about coming in. Encourage your current patients to write reviews on Yelp or to provide testimonials that can be shared on social media or on your website.

Success is Around the Corner

Now that you’re armed with the do’s and don’ts of marketing for your practice, you can start creating an out-of-this-world marketing plan!

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Brook Phillips

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