6 Ways to Improve Your PT’s Online Marketing Strategy
Online marketing is a low-cost way to reach your audience and attract new patients. But between running your practice and daily admin tasks, online marketing often takes a backseat. Fortunately, we’ve got our favorite tips that have helped us develop successful online marketing tactics.
In fact, this blog post that you’re reading right now is one of them!
Optimize Your Website For Search
What’s the first thing you do when you want to find something? You Google it. Optimizing your website for SEO is one of the easiest and free ways you can improve your online marketing. While this buzzword might scare you at first, optimizing your site for search engines is actually quite easy!
You’ll need to compile a list of keywords that potential patients are already searching for. Additionally, look for any broken links that are currently on your website. This is common for sites that have been up for awhile with little to no maintenance. Finally, you’ll want to compile a list of keywords that direct searchers to your site. Finally, add these words where they’re appropriate on your website and you’re ready to be found!
Create a Blog
Blogging is an easy and effective way to attract and direct readers to your website. You can use blogging as a way to inform readers, attract new patients, and improve your SEO score through the use of keywords throughout the blog.
However, you don’t want to just start writing and hope for the best. It’s ideal that you choose a tone of voice, keep your blog updates consistent, and tailor it correctly to the audience you’re looking for. Don’t be surprised if you need to outsource this task some or all of the time.
Refer Patients to Other Healthcare Providers
In our previous post, “3 Ways To Market Your PT Clinic’s Culture” we talked about creating an informal network of non-competing healthcare providers. These providers are typically massage therapists, acupuncturists, and trainers and can help patients who may need pain management assistance but not necessarily physical therapy.
Developing a strong and friendly relationship with non-competing area providers can improve your word-of-mouth marketing, while creating a strong network in your community.
Ask Your Most Loyal and Satisfied Patients for Online Reviews
You read reviews before you eat at a restaurant, stay in a hotel or visit a tourist site, so it’s no surprise patients are doing the same thing before visiting a healthcare provider. Truly happy patients are going to be more than willing to help your practice out if you ask them to write a review.
While you can ask them to post on Yelp, Facebook or Google, you can also ask them to send you a testimonial directly through an email or Google Doc survey link.
Contribute Articles and Content to Outlets that Reach Your Target Audience
Contributing to outlets outside of your typical bubble (i.e: your blog and social media pages), helps establish you as an industry thought leader. Some ideas of different outlets to reach out to are:
- Local newspaper
- Industry-specific jobs
- Local or national podcast producers
Just remember that the outlets and content you produce for them should be in alignment with your original target audience.
Distribute an E-Newsletter
Creating tons of new blogs or writing new content every week for multiple publications may be too time consuming for you. That’s okay! You can still find a way to market your clinic online through an e-newsletter.
When creating content for a newsletter remember to ask yourself, “what’s my goal?” Do you want to introduce a new clinician, educate readers on new practices with PT or highlight events, etc. Newsletters are easy to distribute digitally and are often much shorter and less time consuming than blogging. Which makes them a great and still equally as informative option!
Digital marketing is one of the easiest and cheapest ways to market your clinic and reach new audiences. When looking for areas to improve your marketing, remember, sometimes the simplest solutions can have the biggest impact.